Tip Opening Pharmacy Business

I am a pharmacist, plans to open a pharmacy business. Differentiation about what I have developed, given the competition in the pharmacy business very much.

Hopefully the efforts you take care of establishing a pharmacy running smoothly so far, both in terms of licensing and contract with the producer / distributor of the drug.

Differentiation is necessary to be able to compete in a market full of competition in the pharmacy business is. However, first I want to remind you not to forget things? standard? which also can affect the success of the business opportunities you.

First of all, location. Remember, although the distance between pharmacies are not regulated by the government, but you must consider the potential of the region, such as population and the population's purchasing power. There should also consider the existence of other health services in the area, such as doctors, health centers, hospitals, and of course, other pharmacies. And a strategic location for a pharmacy building will determine whether consumers would be interested in coming to a pharmacy you or even stop by the competitors because of its more accessible to vehicles or public transportation.

Second, do not forget to complete the building and pharmacy equipment. Do not let the consumer's first experience shopping in a pharmacy does not charge you, either at the time of waiting for a prescription is prepared or in the case of the poor quality of drugs that are redeemed for lack of a pharmacy standard equipment. Remember, a happy customer is a return customer.

Well, in terms of differentiation, try to arrange for such dispensaries small convenience store. Start thinking about what products can you sell in pharmacies and gentlemen, that a lot of products in demand. I'm sure you've seen a pharmacy chain store such as Century or Guardian. Well, you can mimic the layout of the pharmacy network. For example, if you around a bit difficult to find a seller of cosmetics, consider selling beauty products there. Small food and drink you could also consider, that in addition to increasing revenue, will also increase the comfort of buyers waiting for prescriptions drugs. Noteworthy is that goods impulsive nature (consumers interested in buying the saw) should be in the front rack, if necessary, right in front of the entrance.

After the goods are impulsive, you can put a shelf filled with traditional medicines such as herbal medicine. Faithful followers of traditional medicines in Indonesia are still many, and the margin could be more attractive than selling branded drug where the drug manufacturer snapper class has the power to impose small price to distributors. Rack containing vitamins (once again, a product that promises greater profits) can also be placed in the front row.

Then prepare a rack that contains free medicines / OTC. To distinguish with other pharmacies, complete the collection of free drugs was as much as possible, especially the superior product. If the pharmacy you more complete than the drugstore competitors, consumers will be more likely to choose a pharmacy Dad, even though for example, the selling price a little more expensive.